“Nature through Adventure”
This project attempts to promote and create awareness for the De Villiers chocolate brand. De Villiers chocolate is an artisan chocolate company that upholds their high values through their organically harvested products. They do this by producing their products while keeping ethnical consideration towards people and nature in mind. This caters well to the values of their target audience who are mostly eco-friendly consumers with a high regard towards nature (ages 14-40 with an LSM of 5-7).
De Villiers chocolate’s goal is to do no harm to humans or the environment through their products and have done this in various ways, such as being the only South African chocolate brand that is registered with the international Vegan Society as well as certified with the Rainforest alliance. Their no-added sugar products are Keto certifies and all their products are free from gluten and artificial ingredients. Their products are also non-GMO and sustainably sourced.
The items for this project is a short video intended for social media, a series of collectable stickers, and a poster. These deliverables showcases De Villiers chocolate’s relationship towards Nature by emphasizing the journey the brand takes in order to harvest the organic ingredients they use within their products.
Video intended for social media
Sticker design
Sticker design
Sticker design
Sticker design
